6 Tips To Write A Great “About” Page
Your “About Me” page is an extremely important page.
It gives you the opportunity to show exactly who you are, what you’re made if and what you stand for.
When I first started blogging, I thought that people would only visit the pages/posts I would share on social media and optimize SEO, but that didn’t seem to be the case.
After installing a page view analyzer, I quickly discovered people were reading my about page, category pages, disclaimers and privacy policies and even advertise and write for us pages.
What al of these pages have in common, is that I’ve never shared them on social media platforms or optimized any SEO.
That only means that when people are on your blog because they’ve read another post, they’ve gotten interested in who you are and what you stand for.
With that being said, every single thing you mention on your blog is extremely important, including your about me page.
We’ve decided to share some valuable tips and things that are essential to having a great “About” page.
TIPS TO WRITE A GREAT “ABOUT” PAGE
1. SHARE WHO YOU ARE
First of, share who you are. Expose yourself and your business and show your audience and readers what you stand for.
This will give them a great idea of what your blog stands for and what they can expect going forward from here.
2. SHARE WHAT THE VALUE IS YOU GIVE TO YOUR READER
Share exactly what it is they can be expecting.
Your readers may have been intrigued after reading the article that brought them to your site, but there are ways to get them hooked, and to get them to sign up to your newsletter.
That’s by getting them even more excited, sharing exactly what else you’ll be writing about and sharing.
3. SHARE YOUR SITE’S BIO
Share something about how the website came to stands, and why it happened.
If people can related to why you started this, it may get them to come back.
4. SHARE YOUR OWN PERSONAL BIO
Share some of your personal background.
Not everything, but give them enough to make them feel like there’s another person on the other side they can relate to and contact in case they need to talk or ask questions about something.
5. SHARE CREDENTIALS
The only way to back up anything, is by sharing research results, statistics or credentials.
If you’ve been on live television or radio talking about your blog or anything related to your blog, share that in your about page.
Anything that can solidify your position as a blog owner and writer will contribute to your readers seeing you as an authority in your niche.
6. GET THEM TO TAKE ACTION
Last but not least, get them to take action.
It can be anything.
Out of my own personal research, I can see that people spend the longest and most time on pages that are more personal, like my about page, meaning they are more invested in the story.
Get them to take action.
This could be signing up, downloading a free ebook, becoming a free member or paid member with one month for free.
An About page is very important.
It could be the deciding factor for readers to sign up, purchase a product or continue to read your blog.
Give it the necessary time and energy it deserves!